- SUMMARY
- Inspired by a 10 billion-view TikTok trend.
- Elite snacking packages ranging from $49 to $140.
- On sale from Sept. 19, exclusive to PringlesandCaviar.shop.
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High-end caviar and Pringles? It seems the worlds of snacking have just collided in the most opulent way. Inspired by a trending TikTok phenomenon, Pringles has shaken hands with The Caviar Company for a lavish venture. This trend, where caviar-topped Pringles videos garnered over 10 billion views, has transcended the app to become a reality.
Mauricio Jenkins, the marketing head at Pringles US, highlighted the national excitement surrounding this unique snacking experience. He emphasized how this partnership has blended the rich taste of caviar with Pringles' timeless flavors. Meanwhile, Petra Higby of The Caviar Co. shared her joy over how Pringles is introducing many to the luxurious world of caviar for the first time.
Upon Pringles' proposition for this elite collab, Higby was immediately on board, confessing her long-standing admiration for the iconic snack. But hold onto your wallets! This gourmet experience doesn't come with the usual Pringles price tag. Starting from the "Smoky Shores" package at $49 to the grand “Crisps and Caviar” flight at $140, there’s a delightful range tailored to the seafood aficionados.
Each package offers a different taste palette. While "Smoky Shores" delivers the zest of Sour Cream & Onion chips and Smoked Trout Roe, the "Salt of The Sea" kit introduces the Caviar Co.’s Classic White Sturgeon Caviar with the Original Pringles flavor. The pièce de résistance, the $140 package, includes an assortment of both caviar types and three Pringles varieties.
Come September 19, noon ET, enthusiasts can bag these exclusive kits from PringlesandCaviar.shop.
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